Last week, France did just that.
I mean, look at those perfectly ripped brown spotted bananas! Prime golden nuggets, just being thrown away!
It’s no wonder that a third of the world’s food is tossed in landfills, which contributes to climate change instead of going to people who need it.
That’s why last week, France did just that—making it illegal for supermarkets to throw away edible food.
But this wasn’t a huge surprise though.
The European Union made 2014 the European Year Against Food Waste. So last year, Intermarché, the third largest food chain supermarket in France, launched an epic education campaign—the “Inglorious Fruits and Vegetables.”
Intermarché decided to buy from their growers the imperfect fruits and vegetables that they usually throw away and sell for 30% cheaper. They also cleverly gave some fruits and vegetables memorable names, like the Disfigured Eggplant and the Failed Lemon. This was all done so they can let their customers know that these Inglorious Fruits and Vegetables are just as good as their perfect siblings. They taste delicious and have the same vitamin and minerals. The size and shape of the fruit and vegetable doesn’t matter and you save some dough.
The campaign was so successful, they had only one problem. The Inglorious Fruits and Vegetables sold out too quickly!
Talk about the power of knowledge.
Getting back to the new food waste law in France, did you know it was kickstarted by one man, Arash Derambarsh just four months ago on Change.org? Crazy, huh! Another shining example that you need to cut the excuses that one person can’t make a difference.
According to Salon’s Lindsay Abrams, the new French law mandates that all edible food that would have been thrown away should be donated to charities. This means major supermarkets will no longer be able to engage in the common practice of destroying edible food with bleach, so that it can’t be eaten. The foods that are not edible are to be donated to farms, for use as animal feed or compost.
Even more amazing is Mr. Derambarsh doesn’t want to just stop at France, he wants to convince the rest of the world to adopt similar bans. So, be on the look out on Change.org because he will be putting up another petition for an international law that mimics the new French food waste law.
Do you think the US should jump on board and make it illegal for supermarkets to throw away edible food? Should there be an international law on food waste? Let me know in the comments! I’m curious to hear your opinion on it.
Do me a quick favor: Share with 3 friends if there should be an international law on food waste? <3 ya!
Photo Credit: USDA via Flicker